“The reasonable man adapts himself to the world; the unreasonable man adapts the world to himself. Therefore all progress depends on the unreasonable man.” – George Bernard Shaw
John Beckford is, perhaps, an unreasonable man. Like many, he believes that as we currently do things organisations can be dysfunctional places. He observes them getting things wrong, whether undervaluing their employees, operating with
inefficient systems or mismanaging information. John is unreasonable enough to keep trying to change things and downright persistent enough to get results.